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Preces #:
42389216
Global Marketing
90% of respondents would recommend this to a friend
Preces #:
42389216
€ 144
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Global Marketing focuses on getting to the point faster, recognizing the need to address both the forces of globalization and those of localization.
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What Stands Out
Comprehensive Insights
Offers in-depth analysis of global marketing strategies, trends, and case studies, enabling readers to understand diverse markets and consumer behavior effectively.
Latest Trends
Incorporates recent developments and case studies from top international brands, ensuring relevance and practicality in modern marketing scenarios.
Academic Approach
Designed for both students and professionals, blending theoretical frameworks with real-world applications, enhancing learning and practical understanding of global marketing.
Produkta informācija
| Publisher | Routledge |
| Publication date | July 28, 2015 |
| Edition | 4th |
| Language | English |
| Print length | 598 pages |
| ISBN-10 | 0765642956 |
| ISBN-13 | 978-0765642950 |
| Item Weight | 3.6 pounds (1.63 kg) |
| Dimensions | 8.5 x 1.25 x 10.5 inches (21.6 x 3.2 x 26.7 cm) |
Who Should Buy?
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Marketing Students
Provides comprehensive knowledge on global marketing principles for academic courses and real-world applications in marketing studies.
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Business Professionals
Enhances understanding of international market dynamics, beneficial for professionals aiming to expand their businesses globally.
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Marketing Educators
Serves as an excellent resource for instructors teaching global marketing concepts and strategies in higher education.
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Beginner Marketers
May be too advanced for those new to marketing, lacking foundational knowledge needed to fully grasp the content.
PRODUKTA APRAKSTS
Global Marketing
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Klientu jautājumi un atbildes
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jautājums:
Kā iepirkties Global Marketing tiešsaistē no Ubuy?
atbildi: Ir viegli iepirkties Global Marketing tiešsaistē no Ubuy.. Jums vienkārši ir jāmeklē prece, izrakstīšanās laikā jāizvēlas piegādes veids un jāsaņem tā piegāde uz jūsu atrašanās vietu. -
jautājums:
Vai Global Marketing ir pieejams iepirkšanās tiešsaistē šeit: Latvia?
atbildi: Jā, Ubuy Latvia šis produkts ir pieejams, lai jūs varētu iepirkties par saprātīgu cenu.. Global Marketing nav pieejams lokāli, taču varat mums uzticēt mūsu ātrās piegādes pakalpojumus. -
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Cik ilgs laiks nepieciešams, lai saņemtu preci pēc pasūtījuma veikšanas?
atbildi: Jūsu pasūtītās preces piegādes laiks atšķiras atkarībā no jūsu pasūtījuma un jūsu izvēlētā piegādes veida.. Paredzamais piegādes laiks tiek minēts norēķināšanās procesā, tāpēc iepērkoties esiet bezrūpīgs.
Global Editorial Review
**** The "Global Marketing 4th Edition" serves as a practical resource, particularly for students and professionals looking to understand the fundamentals of global marketing. Users have highlighted the book's usefulness for academic endeavors, especially in MBA programs, where it provides essential insights into global marketing strategies and concepts. While many readers found the content effective for learning, there is a Consensus that the text requires an update to reflect more recent developments in the rapidly evolving landscape of global marketing. Users appreciated the affordability and the overall condition of the book upon receipt, emphasizing that it met their academic needs adequately. However, some pointed out a few drawbacks, such as repetitive components and a text structure that can be visually unappealing, with uneven kerning and poorly formatted figures. Additionally, the reading experience has been described as somewhat dry, which might detract from engagement for some readers. Despite its shortcomings, the book offers valuable content that enables readers to extract information for various applications, including comparative studies beyond traditional business contexts. However, the usability of the digital version was also called into question, with users noting difficulties in navigating and searching for specific content. Overall, users suggest this book is a worthwhile investment for those needing foundational knowledge in global marketing, provided they are willing to overlook some formatting and content recency issues. **
Customer Reviews & Ratings
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Pros
- Useful for MBA courses and academic studies.
- Affordable and in good condition for many users.
- Covers fundamental aspects of global marketing effectively.
Mīnusi
- Needs updates to reflect recent developments in the field.
Product Price History
Svarīga informācija
- Ierobežojumi: attiecībā uz produktiem, kas tiek nosūtīti starptautiski, lūdzu, ņemiet vērā, ka jebkura ražotāja garantija var nebūt derīga; ražotāja servisa iespējas var nebūt pieejamas; produktu rokasgrāmatas, instrukcijas un drošības brīdinājumi var nebūt galamērķa valsts valodās; produkti (un pavadošie materiāli) var nebūt izstrādāti saskaņā ar galamērķa valsts standartiem, specifikācijām un marķēšanas prasībām; un produkti var neatbilst galamērķa valsts spriegumam un citiem elektriskajiem standartiem (ja nepieciešams, nepieciešams adapteris vai pārveidotājs). Par to, lai produktu varētu likumīgi ievest galamērķa valstī, ir atbildīgs saņēmējs. Pasūtot no Ubuy vai tā saistītajiem uzņēmumiem, saņēmējs ir ierakstu importētājs, un viņam jāievēro visi galamērķa valsts tiesību akti un noteikumi.
- Ne visi Ubuy uzskaitītie produkti ir pārdošanā, jo Ubuy ir globāla meklētājprogramma. Uz produktiem attiecas eksporta/tirdzniecības noteikumi.
€ 144
Pasūtiet tūlīt un saņemiet to Ceturtdiena, Septembris 17
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Funkcijas un priekšrocības
- Concise textbook that focuses on key concepts of global marketing.
- Addresses both globalization and localization strategies.
- Covers competitive rise of China's state-owned enterprises.
- Includes often-overlooked markets such as Africa and Latin America.
- Contains real-life examples and case studies for practical understanding.
- Student-friendly style praised by students and instructors alike.
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