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84494478
Behavioral Economics For Dummies
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Preces #:
84494478
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What Stands Out
Accessible Learning
Simplifies complex theories of behavioral economics, making them easy to understand for beginners and non-experts. Ideal for readers who want to grasp essential concepts without advanced knowledge.
Practical Insights
Provides actionable insights and real-world applications of behavioral economics, helping readers apply theories to everyday decision-making in both personal and professional contexts.
Comprehensive Overview
Covers a wide range of topics, from cognitive biases to market behavior, making it a comprehensive resource for anyone interested in understanding economic decisions driven by human behavior.
Produkta informācija
- A guide to the study of how and why you really make financial decisionsWhile classical economics is based on the notion that people act with rational self-interest, many key money decisions―like splurging on an expensive watch―can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.A friendly introduction to the study of how and why people really make financial decisionsThe author is a professor of behavioral and institutional economics at Victoria UniversityAn essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why―and when―they spend money.
| Publisher | For Dummies |
| Publication date | February 3, 2012 |
| Edition | 1st |
| Language | English |
| Print length | 384 pages |
| ISBN-10 | 1118085035 |
| ISBN-13 | 978-1118085035 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 7.38 x 0.87 x 9.25 inches (18.7 x 2.2 x 23.5 cm) |
Who Should Buy?
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Students of Economics
Ideal for university students looking to grasp behavioral economics concepts in an accessible and engaging manner.
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Business Professionals
Helpful for professionals seeking to understand consumer behavior and decision-making to enhance marketing strategies.
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Curious Individuals
Great for anyone interested in psychology and economics wanting to learn about human behavior in economic decisions.
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Advanced Economists
Not suitable for experts seeking in-depth analysis or advanced techniques beyond introductory behavioral economics.
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Funkcijas un priekšrocības
- Behavioral Economics For Dummies provides insights into the social and psychological factors that affect financial decisions.
- Based on psychology and real-world examples.
- Helps investors avoid impulsive mistakes and companies understand individual choices.
- Essential for improving financial decision-making and understanding current events.
- A friendly introduction to the study of how and why people really make financial decisions.
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