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- Heineken in Africa: A Multinational Unleashed
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Preces #:
22420993
Heineken in Africa: A Multinational Unleashed
Preces #:
22420993
€ 37
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Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament.
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What Stands Out
Cultural Adaptation
Heineken tailors its marketing and products to resonate with diverse African cultures, enhancing brand affinity and consumer loyalty across the continent.
Sustainability Practices
Committed to sustainability, Heineken implements eco-friendly brewing techniques, reducing environmental impact while promoting social responsibility in local communities.
Local Partnerships
Heineken collaborates with local businesses, boosting economic development, ensuring market relevance, and creating a robust distribution network across various African regions.
Produkta informācija
| Publisher | Hurst |
| Publication date | September 1, 2019 |
| Edition | Translation |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 1849049025 |
| ISBN-13 | 978-1849049023 |
| Item Weight | 1.25 pounds (570 grams) |
| Dimensions | 8.6 x 1.3 x 5.4 inches (21.8 x 3.3 x 13.7 cm) |
| Country of Origin | This item will be imported from US |
| Date First Available | July 22, 2022 |
| What is in the box | Heineken in Africa: A... For more details, please check description/product details |
Who Should Buy?
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Business Students
Ideal for students studying international business and marketing strategies through real-case analyses of multinational companies.
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Industry Professionals
Beneficial for professionals in the beverage industry looking to understand market expansion and challenges in Africa.
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Marketing Enthusiasts
Great for individuals interested in marketing strategies of major brands and their adaptations to local markets.
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Casual Readers
Not suitable for casual readers seeking light entertainment instead of in-depth business analysis and case studies.
PRODUKTA APRAKSTS
Heineken in Africa: A Multinational Unleashed
Vai jums ir kādi jautājumi? Terzet ar mums
Klientu jautājumi un atbildes
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jautājums:
What are some claims made about Heineken's impact in Africa?
atbildi: Heineken claims to boost economic development in Africa, but evidence suggests otherwise. -
jautājums:
What major issues are revealed in the book?
atbildi: The book uncovers tax avoidance, human rights violations, and corruption linked to Heineken's operations. -
jautājums:
Why is this book important?
atbildi: It serves as a vital exposé of the consequences of multinational companies pursuing profits in the developing world.
Globalization Editorial Review
Redakcionālas atsauksmes netika atrastas
Customer Reviews & Ratings
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Pros
- Engaging storytelling
- Rich cultural insights
- Well-researched content
- High-quality visuals
- Appeals to diverse audiences
Mīnusi
- Some sections may feel a bit lengthy.
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“The product received very good packaging & safe…Thank You”
16 June 2026 · via Trustpilot
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“Accurate delivery timing given”
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“Not madly expensive like I thought, and much quicker than promised.”
15 June 2026 · via Trustpilot
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“The process was smooth, with clear communication and timelines. This was my 1st purchase and I am really impressed. I will definitely be coming back.”
12 June 2026 · via Trustpilot
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Svarīga informācija
- Ierobežojumi: attiecībā uz produktiem, kas tiek nosūtīti starptautiski, lūdzu, ņemiet vērā, ka jebkura ražotāja garantija var nebūt derīga; ražotāja servisa iespējas var nebūt pieejamas; produktu rokasgrāmatas, instrukcijas un drošības brīdinājumi var nebūt galamērķa valsts valodās; produkti (un pavadošie materiāli) var nebūt izstrādāti saskaņā ar galamērķa valsts standartiem, specifikācijām un marķēšanas prasībām; un produkti var neatbilst galamērķa valsts spriegumam un citiem elektriskajiem standartiem (ja nepieciešams, nepieciešams adapteris vai pārveidotājs). Par to, lai produktu varētu likumīgi ievest galamērķa valstī, ir atbildīgs saņēmējs. Pasūtot no Ubuy vai tā saistītajiem uzņēmumiem, saņēmējs ir ierakstu importētājs, un viņam jāievēro visi galamērķa valsts tiesību akti un noteikumi.
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€ 37
Pasūtiet tūlīt un saņemiet to Trešdiena, Jūlijs 29
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Funkcijas un priekšrocības
- Heineken's profits in Africa exceed the global average by nearly 50%.
- Expenses for beer in Africa often surpass those in Europe.
- Investigative journalist Olivier van Beemen unveils Heineken's minimal benefit to Africa.
- The book reveals serious issues like tax avoidance, human rights violations, and corruption.
- It documents competition struggles faced by local brewers against the global giant.
- A crucial exposé highlighting the negative impacts of multinational corporations in developing regions.
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